SEO TOOLS | 52 SOCIAL MEDIA TOOLS EVERY MARKETER SHOULD KNOW
Every serious organization should take into consideration the role of social media.It has become imperative the use of social media to reach prospective clients and people who will affect the overall purpose of the organization.
Organizations whether 'for or not-for profit' cannot deny the effect and relevance of social media to reach people.
Social media have created a change in the social structure of marketing proving its effect in the amounts of shares and likes from different social media platforms.
However social media can be done more proffessionally and effectively reaching out to thousands of people with less effort.
We software developers watch the trend and are particularly interested in programs that are most effective and beneficial to organizations.
Some of this programms will prove to be more effective than others,while some more expensive than others.It is left for readers to make their own informed decisions.
Below i will highlight some tools which i believe will be useful and effective in your media campaign.
1. Socialflow
This allows you to schedule your posts based on when your audience is active
and engaging in real-time. Just upload your content to
the queue. From there, SocialFlow uses real-time data it collects to
determine which posts to publish and when.
2. Influential
Influential
is a smart matchmaking platform that connects businesses with
influencers across major social media outlets.
It’s powered by Watson, IBM’s powerful artificial intelligence (AI)
software.
Influential uses AI to research your social media
profile. The more Influential researches you and your
followers, the more it learns about your target audiences. This
information is then used to pair you with influencers who match well
with your brand.
3. OptinMonster
This is a powerful lead generation tool that lets you engage visitors at
exactly the right moment. It has a drag-and-drop template for building
visually stunning lightboxes, popups, and landing pages that capture
leads.
4. Audiense
is a social intelligence tool that allows you to discover new target
audiences and segment them.It also helps you understand
your audience . It then uses tracking
and reports to help you optimize your audience engagement.
5. Tweepi
is a Twitter tool that helps you get more followers. First, it finds
relevant users interested in your topic. Then you can engage those users
by mentioning them in tweets, adding them to a list, or following them.
Buyer Persona Tools
6. Socedo is a tool that
automatically discovers the people on social media who fit your buyer
persona.This is done by looking at real-time social behavior then
categorizing individuals based on that data. Once you have your
audience, you can divide followers into multiple segments. That way, you
can make sure only the relevant segments get your content and
promotions
7. Socialbakers is a suite of tools for making decisions based on your followers’ data. This information is valuable
when monetizing your campaigns.
Security Tools
8. ZeroFOX is a security tool that identifies and
protects brands against hackers looking to take control of social media
accounts. The platform also works to protect
its clients’ social media reputations. They do this by removing
offensive and intentionally disruptive content, eliminating
impersonation profiles, and protecting followers against scammers. A good one for any serious socialmedia marketer.
Analytical Tools
9. Followerwonk
This is a tool exclusively for use with Twitter. Followerwonk will help you
analyze and optimize your Twitter audience. It does this by suggesting
people for you to follow.
10. CrowdBooster
This tool enables you to create
reports measuring your key performance metrics, and even export them via
graphs and tables. This information helps you adapt to your audience
more effectively. It gives you suggestions for who to engage and how you
can improve content.
11. Twitter Analytics
This is a free tool that lets you measure the performance of your Twitter
marketing campaign.That way, you can look at how people interact
with your content and adjust your campaign accordingly.
12. Facebook Analytics
This tool looks at your
content and how readers have interacted with it.Facebook’s reports are much more comprehensive than Twitter’s. Facebook
Analytics doesn’t just show you how many people interacted with your
content. It shows you who interacted with it and where.And if you run a Facebook group, don’t forget to check that analytics data as well.
Content Creation Tools
13. Tailwind
This is a tool for creating content on Pinterest and Instagram. Use it with
Pinterest to pin to multiple boards at once, bulk upload, and schedule
posts. It comes with a drag-and-drop calendar that makes scheduling
content easier than ever.
14. BuzzSumo
This happens to be one of the best tools for discovering new and popular
content on the web. With it, you can plug in a topic or a selection of
keywords. From there, you’ll receive a breakdown of popular trending
posts in those categories.
15. Tagboard
This is a listening tool for researching social media content. All you have
to do is put in a term, topic, or hashtag, and you’ll see how that
topic is discussed online. It’s an advanced way to monitor things like
brand and product mentions, and how they relate to your marketing
strategy.You can also use it for ideas when coming up with
engaging content, especially as trends develop.
Graphics Tools
16. Visage
Visage
is a tool that helps companies design social media graphics that are
perfectly optimized for each platform. Visage’s graphics templates make
it easy to manage your brand’s style and tone. That way, you can ensure
consistency across all social platforms.
17. Canva
lets you create stunning images for your campaigns. It comes
with loads of ready-made templates and cool graphics you can use. This
means you can create an attention-grabbing featured photo in minutes. Canva for Work has loads
of premium collaboration tools, and it only costs $12.95 a month.
Is a tool that makes professional-quality videos for marketers on
social media. As such, it’s great for creating viral or engaging
content. It comes with storyboard templates and a drag-and-drop design
that simple and easy to use. You don’t have to use the templates, of
course. One can use Animoto’s blank canvas and
create a marketing video from scratch.
Monitor and Sharing Tools
20. Sproutsocial
Sprout
Social comes with full post scheduling capabilities, a detailed
analytics platform, and a social listening tool. All of this is
helpful for optimizing content and understanding how different
demographics interact on social media.
makes it easy to upload multiple posts at once, then
schedule when each post gets published. You have full control over when
and where your content goes live, and you can even manage multiple
platforms at once.SocialOomph also offers
intuitive follower analysis features and tools for improving audience
engagement.
Gives you insight into what people are saying online about your brand.
With this tool, you have instant access to mentions of your brand
anywhere on the web, including on social media and popular publishers.
You can also identify the people with the most social influence, and
segment your mentions by positive, negative, or neutral mentions.
Social media marketing tool is one of the most recognized tools in the
industry.You can schedule any type of post across any platform
you want. You can even choose when to automate posts, such as “every
day” or “weekdays.” Even better, you can use its follow-up tool to
evaluate past posts, seeing which were most effective and why.
This is a social media scheduling tool that allows you to recycle old posts.
All you have to do is organize your posts by category and schedule your
content. Edgar then goes through your queue and uploads content
from each category. Once it’s gone through all your scheduled posts,
it’ll start recycling older updates.
You can use Hootsuite to schedule posts in advance on a number of
different social platforms. Its analytics tool lets you measure content
engagement, so you understand how your campaign is performing.Popular for its free social media tools, Hootsuite also has a relatively inexpensive paid option for businesses.
IFTTT is actually an acronym that stands for “if this, then
that”. A free tool mainly used to combine different tools together to create
individual “recipes,” or sets of instructions. For example, you can set
it up to send a tweet every time you make a new Instagram post.
Is a social media management tool designed for B2B companies. It allows
you to schedule your content and measure its effectiveness. Oktopost is
also useful for curating content that is important for your business.
This tool makes it easy to curate content all from one place. It does this by
pulling together relevant multimedia from YouTube, Instagram, Flickr,
RSS feeds, and more. Then, you can schedule your posts and customize
them for the audience on each social platforms. That way, you maximize
the effectiveness of each and every post.
News Filtering Tools
This tool is best known as a content discovery tool like BuzzSumo, but it works a
bit differently. It’s a content aggregator,it gives you ample reading material. With it you never run
out of things to post about on your social profiles.
is an online whiteboard that can help digital teams collaborate.For instance, team members can share images, movies, slides, and
text. Also, everybody can work in different places on the board all at
once, as if a real whiteboard were in front of you in a conference room.
Helps you review the consistency of your branding across social media platforms.The Consistency Scanner is a free tool. After you try it, you receive a link to your report that you can access anytime.
31.The Instagram Stories widget from Fastory allows you to showcase stories on your website.When visitors click it, a phone-like screen shows your current Instagram stories and highlights.
These show up as bubbles people can click to see curated Instagram
stories that don’t disappear after 24 hours. The screen also has a
button people can click to follow your Instagram accountThe widget works with Instagram’s official API and is approved by
Instagram. To get the widget and add it to your site, start by logging
in through Facebook. Then you receive a code snippet that you copy and
paste into your website code.The widget is free but includes some Fastory branding. If you’re
all-in on Instagram, especially Instagram Stories, this widget might be
something to consider.
OTHERS
32. Standuply is a Slack plugin that allows you to quickly and easily send video messages within Slack.
33. Dribbble is an online community for designers that’s also like a living, breathing online swipe file.
34 . Reshot is a stock photo site that avoids cliché stock imagery.
35. InShot is a cool mobile video editor for iOS or Android. With this app, you can almost carry a movie studio in your pocket
36. Anders Pink
is a curation tool that helps you stay up to date on the topics you
care about via the sources you choose. You can also use it to publicly
share the stories you follow so people can see what you’re reading.
37. Linktree offers a great way to expand what your Instagram profile link can do.
38. Calendly is a great scheduling tool that makes it easy to coordinate meetings, podcast interviews, live video events, and more.
39. Wonderlens is an amazing mobile app for creating augmented reality (AR) videos and still images.
40. With SocialRank, you can analyze Twitter and Instagram followers based on all sorts of criteria such as influence, engagement, and more.
41. Scrubbies
is a cool iOS app from Google that creates a looping effect
similar to a boomerang video but gives you more control over the video’s
movement.
42. Let’s Enhance is a free online tool that scales images up to 4x without visibly degrading the image quality.
43. Selfissimo is a cool mobile app from Google that snaps photos automatically like a photo booth.
44. With Grammarly Keyboard, you can add a native keyboard to your smartphone that helps you check spelling and grammar while you’re on the go.
45 AR Placer Cam is an augmented reality app for iOS that allows you place text or emojis in a video.
46. With PORTRA, you can make selfies or other photos look hand-sketched or like an oil painting.
47. Smart Compose is a cool new feature inside the brand-new Gmail.
48. Plover gives you an easy, cross-platform way to share files with people on the same WiFi network.
49. With the YouTube Studio app, you can access features from the Creator Studio dashboard on your mobile device.
50. RealtimeBoard is an online whiteboard that can help digital teams collaborate.
51. With Adobe Capture, you can find out the exact colors in any color scheme, whether it’s a printed piece or a nature scene.
52. Snapseed is an amazing photo editing tool for mobile devices.
